Context
Admissions Folder
Development Folder
Afterword
Both folders are out in the world now. The admissions folder gets handed to families on tours, and the TRUE BLUE folder goes out with each year's fund materials. I carried both from first layout through print handoff, so what a family holds is exactly what I designed.
Designing them back to back taught me something about working in one brand: the same colors and the same logo can say two different things, depending on who's about to open the folder.