Context
Admissions Folder
Development Folder
Afterword
McLean needed two pocket folders that do very different jobs. One is handed to prospective families, meaning visiting and incoming parents who don't know the school yet. The other holds materials for TRUE BLUE, the school's annual fund, and goes to current parents and the wider community.
Same brand, same fold, opposite audiences. I designed both within McLean's existing identity. The logo, palette, and "Transformative." tagline are the school's; the folder designs, photo treatment, and layouts are mine.