Context
The Process
Afterword
All Niter: Candyland
Build custom keepsakes for one night
TeamSTAMP Marketing & Communications Office
AWARDSThe pins took 2nd place in the promotional products category of ACUI's Steal This Idea competition.
The Candyland-themed All Niter is the largest social event the student union hosts, kicking off the spring semester for over 3,000 attendees. My job was the foundation of the visual campaign: the characters, the world, and the colors that the rest of the team's posters and signage would build on.
I researched Candyland before drawing anything, then filled the world with icons every student already knows. I wanted students to see their own campus inside the candy world and want to keep a piece of it.
The illustrations became a set of five keepsake enamel pins. I went through multiple iterations to land the set. One is Kermit hugging a giant marshmallow, a riff on the meme of Kermit hugging a phone. I knew people would recognize it and want it. Students collected the pins across the night through a scavenger hunt, with a make-your-own station alongside.
I gave everything thick outlines, warm faces, and a hand-drawn wobble. Candyland is supposed to be fun, so I stayed away from clean vector perfection and kept the drawings feeling like drawings.